Our Story

Welcome to Ninety Plus

Every brand starts with a spark. Ours started with a bit of frustration.

We looked around and realized soccer apparel in the States was completely missing the soul of the game. We were tired of overpriced, generic stadium merchandise and cheap, scratchy shirts that did nothing to capture the actual culture—the supporter groups, the parking lot tailgates, the 7:00 AM weekend wake-up calls, and the absolute obsession we live by every single day.

We didn’t want to just launch another store. We wanted to build something for the people who live and breathe this game—from the weekend pickup warriors to the die-hard matchday faithful. Behind every single design here is a team of actual soccer fanatics. We aren't a faceless corporation; we’re the people standing right next to you in the supporter section.

Our Mission

We stand for authentic soccer culture, creative self-expression, and high-quality streetwear. Our promise is simple: to deliver unique, sharp designs that actually mean something to you as a fan, without ever cutting corners on quality or our love for the game.

Crafted On-Demand, Just For You

We do things a little differently around here. To keep bringing you fresh, unique designs that celebrate the clubs, communities, and moments you love, we operate on a made-to-order model.

  • Premium Materials, No Dusty Warehouses: Because we don't hold rows of unsold stock in some massive warehouse, we put all our focus into the quality of what we do make. We partner with top-tier printing experts who use premium fabrics and state-of-the-art techniques. Your gear will look great, feel comfortable (whether you're on the pitch or at the bar), and survive the wash.
  • Why Made-to-Order Matters: The moment you hit buy, we get to work making it specifically for you. While this means shipping might take just a few days longer than a massive off-the-shelf corporation, it also means we produce zero leftover inventory waste. Every item is fresh off the press and much kinder to the planet.

We’ve Got You Covered

We want you to love your gear. If you have any questions about tracking your package or need to swap something for a different size, we’re on it.

  • Got questions? Check out our Shipping Policy and Return Policy pages for all the details on delivery timelines and hassle-free returns.
  • Rest assured, our checkout is fully encrypted and secure, keeping your data safe every step of the way.

Ready to find your new favorite piece?